Disney Store spreads Christmas cheer this December through In Kind Direct

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Disney Store has teamed up with surplus redistribution charity In Kind Direct for the fourth year running to distribute over 6,000 Mickey Mouse soft toys to 122 UK children’s charities this Christmas, bringing festive cheer to families across the UK.

Thanks to the partnership, 122 hospices, nurseries, community centres, homeless shelters, refuges and family welfare groups have received thousands of soft toys donated from Disney Store this December.

Patch Family Support, a voluntary organisation based in Hartlepool which offers confidential support to local families will also be benefiting from the scheme. Jan Dobson, Manager, said:

“Unfortunately, after 24 years of supporting families in Hartlepool, our project will be closing in March 2017 due to lack of funding. We wanted to make this Christmas extra special for the children and In Kind Direct’s donation of Mickey Mouse toys certainly did that. The children were so excited. The parents and grandparents have told us that the children are carrying them round with them all the time, taking them to bed, carrying them to nursery and school each day. We are so grateful. Thank you very much”

Graham Burridge, Managing Director, Disney Store Europe, said:

“Disney Store has worked with In Kind Direct since it was established in 1997. Our work with them is part of our longstanding commitment to work with charities across the UK. To date we have donated over 25,000 soft toys to children through In Kind Direct charities up and down the UK, helping spread some Disney magic at Christmas.”

Find out how you can support your local charities through In Kind Direct this Christmas at: www.inkinddirect.org




For participating charities in your area:

  • Contact Harriet Doughty, Marketing & Communications Executive 0300 30 20 200, marketing@inkinddirect.org for a full list of participating charities in the area.

About In Kind Direct

  •  In Kind Direct is one of The Prince’s Charities. Its purpose is to inspire product giving for social good by re-distributing usable products donated by some of the UK’s best known manufacturers and retailers to charities working in the UK and abroad.
  • In Kind Direct is a one-stop solution providing the infrastructure to accept large quantities of goods and then store, sort and deliver them directly to charities in its network.
  • Charities, not-for-profit organisations, social enterprises and community groups can all register for free via the website www.inkinddirect.org to benefit from the service. Goods can be used to run their services or can be given out for free to the people they serve.
  • Since 1996, over 8,000 charities have received products from In Kind Direct, helping them save money on their operational costs, enabling them to spend more on their essential services. The results of the latest impact study show that by re-distributing goods In Kind Direct is able to alleviate poverty, improve self-esteem and is a vital support for charities working with some of the most vulnerable people in society. Full findings are available on request.
  • In Kind Direct has made a powerful impact on communities through the redistribution of £150 million worth of surplus goods from 1,000 companies including some of the UK’s best known manufacturers and retailers: Amazon, Procter & Gamble, Kimberly-Clark, Asda, Wilko and Colgate-Palmolive.
  • Discover In Kind Direct on video

The following contacts are available for interview:

In Kind Direct: Robin Boles, CEO and Laura Hales, Head of Charity Partnerships – 0300 30 20 200.
Additional contacts across the UK at In Kind Direct charity partners are available on request.
Please phone In Kind Direct to discuss.

Interview footage from both charity and donor partners can be made available on request.

FOR FURTHER INFORMATION PLEASE CONTACT Thomas Rattier, Head of Marketing & Communications 0300 30 20 200, marketing@inkinddirect.org